HomeMy WebLinkAboutKitchen Table Consulting 2024-08-05 COU No. 2425-085
Scope of Work for Focus Group Facilitator
1. Introduction
The purpose of this Scope of Work (SOW) is to outline the responsibilities, tasks, and
expectations for a City of Ukiah 2025 Parks Gap Analysis (PGA) Focus Group Facilitator and
Consultant. The facilitator will be assist with planning focus group discussions and lead focus
groups for the City of Ukiah
2. Objectives
• To gather qualitative insights on Ukiah Valley Parks and Recreation to inform the PGA
• To understand participants' attitudes, perceptions, and behaviors in their use of parks.
• To identify gaps in current and future park facilities and recreation programs.
3. Scope of Services
3.1. Planning and Preparation
• Collaborate with the City of Ukiah (COU) to review and find tune focus group questions.
• COU Staff will contact and recruit focus group members.
• COU staff will schedule focus group meetings.
• The facilitator will make reasonable efforts to be available at times focus group members
are available possibly including weekends or evenings.
3.2. Conducting Focus Groups
• Facilitate eight to ten focus group discussions.
• Create a comfortable and inclusive environment to encourage open and honest
discussion.
• Use probing and follow-up questions to elicit deeper insights.
• Ensure the session stays on track and covers all planned topics within the allotted time.
3.3. Data Collection and Analysis
• Facilitator will be available for a 30-60 minute debrief after each of the focus group
sessions.
• COU staff be responsible for all collection and analysis of focus group input including
documenting the observations or the facilitator in the follow up meeting.
4. Deliverables
• Participation in 1 or 2 hour-long focus group planning meetings (2 hours)
• Participation in 8-10 hour-long focus group sessions. (15 hours)
• Participation in a 30-60 minute debrief meeting for each of the focus group sessions. (10
hours
• Monthly invoicing for the project. (3 hours)
5. Timeline
• Planning and focus groups to begin ASAP.
• Project start date: July 15, 2024
• Project to be completed by November 15, 2024.
6. Budget and Payment Terms
• Hourly rate: $80/hour
• Estimated hours; 30 hours
• Not to exceed budget for the project: [$2400]
• Facilitator to provide not more than once per month invoices.
7. Confidentiality
The facilitator agrees to maintain the confidentiality of all information shared during the focus
groups and will not disclose any details without the client's explicit permission.
8. Termination Clause
Either party may terminate this agreement with 30 days' written notice. In the event of
termination,the facilitator will be compensated for work completed up to the termination date.
9. Acceptance
By signing below, both parties agree to the terms outlined in this Scope of Work.
S�J
Sage Sangiacomo,
City Manager
City of Ukiah
7/17/2024
JenWV"
ton
Kitchen Table Consulting
7/17/2024