HomeMy WebLinkAbout2011-10-31 Packet - SecialCITY Or U1.111 1AH
CITY COUNCIL AGENDA
Special Meeting
300 Seminary Avenue, Conference Room #3
Ukiah, CA 95482
October 31, 2011
4:30 p.m.
WORKSHOP
1. ROLL CALL
2. WORK STUDY SESSION
a. Continue Decision Matrix Discussion, Clarification of Process
b. Other Strategic Discussion as Desired by Council
3. PUBLIC COMMENT
4. CLOSED SESSION -Closed Session may be held at any time during the meeting
a. Public Employee Performance Evaluation
(Government Code § 5495)
Title: City Manager
5. ADJOURNMENT
Please be advised that the City needs to be notified 24 hours in advance of a meeting if any specific accommodations or
interpreter services are needed in order for you to attend. The City complies with ADA requirements and will attempt to
reasonably accommodate individuals with disabilities upon request.
Materials related to an item on this Agenda submitted to the City Council after distribution of the agenda packet are available for
public inspection at the front counter at the Ukiah Civic Center, 300 Seminary Avenue, Ukiah, CA 95482, during normal business
hours, Monday through Friday, 7:30 am to 5:00 pm
I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda was posted on the
bulletin board at the main entrance of the City of Ukiah City Hall, located at 300 Seminary Avenue, Ukiah, California, not less than
24 hours prior to the meeting set forth on this agenda.
Dated this 27th day of October, 2011
JoAnne M. Currie, City Clerk
10-31-11
Anatomy of a
The Government Finance Officers Association r
Credits
This paper was written by Shayne C. Kavanagh, Jon Johnson, and Chris Fabian. Kavanagh is Senior Manager of
Research for the GFOA's Research and Consulting Center in Chicago, Illinois; he can be reached at
skavanagh@gfoa.org. Johnson is a Senior Manager, Research and Advisory Services, at the Center for Priority Based
Budgeting; he can be reached at jjohnson@pbbcenter.org. Fabian is a Senior Manager, Research and Advisory
Services, at the Center for Priority Based Budgeting; he can be reached at cfabian@pbbcenter.org.
The following individuals provided valuable contributions to this paper:
Marcia Arnhold
Finance Director, Mesa County, Colorado
Mike Bailey
Finance Director, City of Redmond, Washington
Kindle Bowden
Office of Management and Budget Manager, City of Lakeland, Florida
Steven G Chapman II
Director of Finance, City of North Lauderdale, Florida
Ed Hacker
Strategic Planning and Continuous Improvement Manager, City of Lakeland, Florida
Stanley Hawthorne
Assistant City Manager, City of Lakeland, Florida
Anne Kinney
Director, Research and Consulting Center, GFOA
Fran McAskill
Director, Finance and Strategic Planning, Polk County, Florida
Christopher Morrill
City Manager, City of Roanoke, Virginia
Roger Neumaier, CPA
Finance Director, Snohomish County, Washington
Jay Panzica
Chief Financial Officer, City of Ventura, California
Walter C. Rossmann
Assistant Budget Director, City of San Jose, California
Lorie Tinfow
Assistant City Manager, City of Walnut Creek, California
Doug Thomas
City Manager, City of Lakeland, Florida
Kim Walesh
Economic Development and Chief Strategist, City of San Jose, California
Wanda Williams
Research and Budget Director, City of Savannah, Georgia
GFO,4's Research and Consulting Center
The Research and Consulting Center (RCC) is the management analysis and consulting arm of the Government
Finance Officers Association. Since beginning, operations in 1977, the RCC has provided management and technol-
ogy advisory services to hundreds of local, county, and state governments; public utilities; elementary and sec-
ondary education systems; and transit authorities.The RCC is nationally recognized for itscomprehensive analyti-
cal and advisory services, as well as for specialized research on state and local government finance.
You can learn more about us and contact us at www.gfoaconsutting.org or 312-977-9700.
Anatomy of a
..on%en .
Introduction 1
Leading the Way to Priority-Driven Budgeting 2
Steps in Priority-Driven Budgeting 5
1. Identify Available Resources 6
2. Identify Your Priorities 6
3. Define Your Priority Results More Precisely 8
4. Prepare Decision Units for Evaluation 10
5. Score Decision Units Against Priority Results 11
6. Compare Scores Between Offers or Programs 13
7. Allocate Resources 15
8. Create Accountability for Results, Efficiency, and Innovation 17
Conclusion 19
Appendix 1: Building a Program Inventory 20
Anatomy of a Priority-Driven
Budget Process
=n trodu.~ Lion
The traditional approach to governmental budg-
eting is incremental: The current year's budget
becomes the basis for the next year's spending
plan, and the majority of the organization's ana-
lytical and political attention focuses on how to
modify this year's spending plan based on rev-
enues anticipated in the next year.' An incremen-
tal approach is workable, if suboptimal, in peri-
ods of reasonably stable expenditure and revenue
growth because the current level of expenditures
can be funded with relatively little controversy.
However, the incremental approach to budgeting
is not up to the financial challenges posed by the
new normal of relatively flat or declining rev-
enues, upward cost pressures from health care,
pensions, and service demands, and persistent
structural imbalances.'
Priority-driven budgeting' is a common sense,
strategic alternative to incremental budgeting.
Priority budgeting is both a philosophy of how to
budget scarce resources and a structured,
although flexible, step-by-step process for doing
so. The philosophy of priority-driven budgeting
is that resources should be allocated according to
how effectively a program or service achieves the
goals and objectives that are of greatest value to
the community. In a priority-driven approach, a
government identifies its most important strate-
gic priorities, and then, through a collaborative,
evidence-based process, ranks programs or serv-
ices according to how well they align with the
priorities. The government then allocates funding
in accordance with the ranking.
The purpose of this paper is to describe factors
that have led governments to adopt priority
budgeting and to identify the essential concepts
and steps in such a process, including the adap-
tations individual governments have made to
customize priority-driven budgeting to local con-
ditions. The paper is based on the experiences of
the governments below, which were selected for
variety in organization size, type of government,
and approach to budgeting.' This paper builds on
prior publications about priority-driven budget-
ing by taking a step back from specific approach-
es to budgeting and describing the major steps in
the process and then outlining options for put-
ting those steps into operation. It is GFOA's
hope that this paper will give those who are new
to priority-driven budgeting a solid base from
which to get started, and to provide veterans of
priority-driven budgeting with ideas for further
adapting and sustaining priority-driven budget-
ing in their organizations.
Our Research ar ici ants
City of Savannah,' Georgia
(pop. 131,000)
City of Walnut Creek, California
(pop. 64,000):-
Mesa 'County, `Colorado
(pop. 146,093)
City of San Jose, California
(pop. 1,023000)
Polk County, Florida
(pop. 580,000)
City of Lakeland, Florida
(pop. 94,000)
Snohomish` County, Washington
(pop. 683,655)
GFOA Research and Consulting! www.gfoaorg 1
Leading the Way to Priority-Driven
Budgeting
Priority budgeting represents a fundamental
change in the way resources are allocated. The
governing body and the chief executive must
understand and support the process and commu-
nicate that support throughout the organization.
In addition, these officials must be willing to
carry out their decision-making responsibilities in
a way that is consistent with a priority-driven
process. The change an organization desires to
bring about by virtue of implementing priority-
driven budgeting won't happen overnight, so
those leading the move to priority budgeting
must make it clear that this type of budgeting is
not a one-time event - it is the "new normal." To
see the change through for the long-term, leaders
must have a passion for the philosophy underly-
ing priority-driven budgeting, but at the same
time, they must not be overly committed to any
particular budgeting technique or process. They
must remain adaptable and able to respond to the
circumstances while remaining true to the philos-
ophy. If the organization doesn't have this type of
leadership, it might be better to delay priority-
driven budgeting or look to another budgeting
reform that has greater support. The "Philosophy
of Priority-Driven Budgeting" sidebar describes
the philosophy of priority-driven budgeting and
its central principles. Use these principles to test
the support among critical stakeholders and to
build a common understanding of the tenets the
budget process vill be designed around.
Of course, not everyone in the organization can be
expected to immediately accept priority-driven
budgeting with the same enthusiasm. The leader-
ship must articulate why a priority-driven budget
The Philosophy of Priority-Driven Budgeting
The underlying philosophy of priority-driven budgeting is about how a government entity should' invest resources
to meet its stated objectives. It helps us to better articulate why the services we offer exist, what price we pay
for them, and, consequently, what value they offer citizens. The principles associated with this philosophy of
budgeting are:
• Prioritize Services. Priority-driven budgeting evaluates the relative importance of individual programs -
and services rather than entire departments. It is distinguished by prioritizing the services a govern-
ment provides, one versus another.
• Do the Important Things Well. Cut Back on the Rest. In a time of revenue decline, a traditional budg-
et process often attempts to continue funding all the same programs it funded last year, albeit.at a
reduced level (e.g. across-the-board budget cuts). Priority-driven budgeting' identifies' the services that
offer the highest value and continues to provide funding for them, while reducing service levels,
divesting, or potentially eliminating lower value services.
• Question Past Patterns of Spending. An incremental budget process doesn't seriously question the
spending decisions made in years past. Priority-driven budgeting puts all the money onthe table to
encourage more creative conversations about services.
• Spend Within the Organization's Means. Priority-driven budgeting starts with the revenue available to
the government, rather than last year's expenditures, as the basis for decision making.
• Know the True Cost of Doing Business. Focusing on the full costs of programs ensures that funding
decisions are based on the true cost of providing -a service.
• Provide Transparency of Community Priorities. When budget decisions are based on a well-defined
set of community priorities, the government's-aims are not left open to interpretation.
Provide Transparency of Service Impact. In traditional budgets, it is often not entirely clear how
funded services make areal difference in the lives of citizens. Under priority-driven budgeting, the
focus is on the results the service produces for achieving community priorities.
• Demand Accountability for Results. Traditional budgets focus on accountability for staying within
spending limits. Beyond this, priority-driven budgeting demands accountability for results that were
the basis for a service's budget allocation.
GFOA Research and Consulting / www.gfoa.org 2
is something worth actively supporting and voting
for, rather than just a "least-worst" outcome in a
time of revenue scarcity.' The leadership must also
create a sense of urgency behind priority-driven
budgeting by showing the financial forecasts,
analysis, and other information that supports the
need for a new approach to budgeting. Ensuring
that a priority-driven budgeting process is suc-
cessfully adopted requires organization-wide
acceptance and a shared understanding of the
entity's financial condition. For example, the City
of Savannah, Georgia, shared trends in major rev-
enue sources, reserves, and long-term forecasts to
show that the city's revenues were entering a peri-
od of protracted decline. Of course, the case need
not hinge on financial decline. A case can also be
made based improving the value the public
receives from the tax dollars government spends.
Two groups in particular that must be recruited
to support priority-driven budgeting - elected
officials and senior staff. Elected officials need to
show consensus and support for priority-driven
budgeting to make it through the challenges in
the budget process that will inevitably occur.
Ideally, at least one or two elected officials will be
attracted to the philosophy so they can champion
the idea with other officials. Elected officials may
be particularly drawn to the fact that priority-
driven budgeting allows them to set the organiza-
tion's key priorities and see how services align or
don't align with their priorities. This puts elected
officials in an influential policy-making role - per-
haps more powerful than under a traditional
budgeting system. Elected officials who have
experienced priority-driven budgeting consistent-
Do You Have a Strategic Ptah?
If you already have a strategic plan that identifies
community priorities, you may be able-to. use it as
launching pad for priority-driven budgeting. Elected
officials will likely be interested in a,budget system
that promises to decisively connect resource use to
their priorities. In fact, some officials might be-frus-
trated with an incremental budget system that
doesn't effectively align resources with evolving'
strategic priorities. This dissatisfaction with the sta-
tus quo provides a natural segue to priority-driven
budgeting.
ly say one of the main reasons they endorse it is
because it allows them to achieve what inspired
them to run for office in the first place - identify-
ing the results and implementing the policies that
are most important to their community.
Senior staff must support the process as well
because priority-driven budgeting requires a sig-
nificant time commitment from staff. If the board
and CEO are behind priority-driven budgeting, it
will go a long way toward getting senior staff
engaged. Staff members who have experienced
priority-driven budgeting say they support it
because it gives them a greater degree of influ-
ence over their own destinies. Staff no longer
passively awaits judgment from the budget
office; instead, they create their own solutions
because priority-driven budgeting invites them
to articulate their relevance to the community.
To raise awareness about the move to priority-
driven budgeting and to build support for it
among all stakeholders, the governments that
shared their experiences for this paper emphasize
the importance of a communications and risk mit-
igation strategy. The strategy identifies major
stakeholders, their potential concerns, and mes-
sages and actions that can assuage those concerns.
For example, employees might want to know if
their job tenure will be affected, and citizens
might want to know the implications for service
offerings. The need for transparency in the process
cannot be emphasized enough - many organiza-
tions create a specific Web page to provide
employees and citizens with regular and timely
updates on the process as it unfolds. Involving key
stakeholders - such as the Chamber of Commerce,
labor union leaders, editorial staff from the media,
and leaders of communitygroups and neighbor-
hood groups - at appropriate stages in the process
often provides the best form of "informal" commu-
nication to the rest of the public. In communities
such as Boulder, Colorado, and Fairfield,
California, a town hall format was used as a com-
munication device. The first group was asked to
invite others to subsequent meetings, and not only
did they invite friends and family, but they
brought them to the event.
GFOA Research and Consulting / www.gfoa.org 3
Perhaps the primary risk to successful priority-
driven budgeting that officials and other stake-
holders might reject of the process because they
see it as insufficiently legitimate - the process is
thought to be flawed in some way that makes it a
poor basis for allocating resources. Mitigate this
risk by conferring "democratic" and substantive
legitimacy onto priority-driven budgeting.'
Democratic legitimacy means that the process is
consistent with the will of the public. Engage the
elected officials, the public, and employees in the
process to achieve democratic legitimacy. When
a budget process is seen to have democratic legit-
imacy, it gives elected officials permission to
resist narrow bands of self-interest that seek to
overturn resource allocation decisions that are
based on the greater good.
Substantive legitimacy means that priority-driven
budgeting is perceived to be based on sound tech-
nical principles. Use Government Finance Officers
Association (GFOA) training and publications to
demonstrate that this kind of budgeting is consis-
tent with best practices, but, most of all, devote
time to intensely study priority-driven budgeting.
Some of the research participants for this article
studied it for two years before moving forward.
While two years of study will not be necessary for
every government, becoming fluent in priority-
driven budgeting allows the leadership to speak
convincingly on the topic and lead an honest dis-
cussion about the feasibility of priority-driven
budgeting for the organization. If the organization
decides to move forward, the leadership's expert-
ise will allow it to design a credible process, define
the roles of staff in priority-driven budgeting, lead
others through it, and adapt to the pitfalls and
curveballs that will be encountered.
The next section describes the major steps in a
priority-driven budgeting process and provides
options for answering the six questions - listed
below - for customizing priority-driven budget-
ing to your organization.
Be Adaptable
Snohomish County, Washington, met with some resistance from the County Court. To move the process forward,
the county designed a separate but parallel version of priority-driven budgeting for the courts. With time and
the delivery of a consistent, transparent message, it effectively became the "new normal" in making resource
allocation decisions.
Designing a process that is fair, accessible, transparent, and adaptable isa challenge. However, it is also an
opportunity to customize a priority-driven budgeting process that fits your organization best. This research has
identified six key customization questions you, should answer as you design a process:
1. What is the scope of priority-driven budgeting? What are the fundamental objectives of your
process? What funds and revenues are included? What is the desired role of-non-profit and private
sector organizations in providing- public' services?
2. How and where will elected officials, the public, and staff be engaged in the process?
Engagement is essential for democratic legitimacy. Giving stakeholders a clear understanding of
their role in the process gives them greater confidence in the process and eases the transition.
3. What is the decision-unit to be evaluated for alignment with the organization's strategic priorities? `
Functional units, work groups, programs? Something else?
4. Now will support services be -handled? The research participants agreed that budgeting for support
services like payroll and accounting was one of the foremost challenges of designing a process.
Support services need to be perceived as full participants in priority=driven-budgeting, but at-the
same time, accommodations must be made for the fact that they potentially exist to achieve differ-
ent results than those services that have a direct impact on the public.
5. How will decision-units be scored, and who will score them? The scoring mechanism and process
is key implementing priority-driven budgeting successfully.
6. What is the role of priority-driven budgeting in the final budget decision? What method will be
used to allocate resources to services? Will the methodology lead to "formula-driven" allocations or
allow for flexibility and discretion in formulated recommendations?
GFOA Research and Consulting / www.gfoa.org
4
Steps in Priority-Driven Budgeting
There are eight major steps in a priority-driven
budget process. Exhibit 1 provides a map for how
the eight steps fit together, and the steps are
more fully described in the following pages! As
the exhibit shows, the eight steps are not com-
pletely linear. Steps 1 and 2 can begin at the same
time, and Step 8 comes into play at many differ-
ent points of the process.
1. Identify Available Resources
Before embarking on priority-driven resource allo-
cation, the organization must undergo a fundamen-
tal shift in its approach to budgeting. This shift,
while subtle, requires that instead of first having
the organization identify the amount of resources
"needed" for the next fiscal year, it should first
clearly identify the amount of resources that are
"available' to fund operations as well as one-time
initiatives and capital expenditures.
As their first step in budget development, many
organizations expend a great deal of effort in
completing the analysis of estimated expendi-
tures to identify how much each organizational
unit will need to spend for operations and capital
Exhibit 1: Process tap for Priority-Driven Budgeting
1. Identify:Avaitable 2. Identify Your
Resources Priorities
_v
3. ' Define Your
Priority Results
More Precisely
v
4. Prepare Decision
8. Create Service
Units for w -
Efficiencies and
Evaluation
Innovation
5. Score Decision
Units Against
Priority Results
n
6. Compare Scores
Between Offers
and Programs
7. Allocate
Resources
V
8. Create
Accountability for
Results
GFOA Research and Consulting / www.gfoa.org 5
in the upcoming fiscal year. Once that "need" is
determined, then the organization looks to the
finance department or budget office to figure out
how these needs are to be funded. An integral
part of the priority-driven budgeting philosophy
is to spend within your means, so the first step in
developing a budget should be focusing on gain-
ing a clear understanding of the factors that drive
revenues and doing the requisite analysis to
develop a reasonably accurate and reliable rev-
enue forecast in order to understand how much
is available to spend for the upcoming fiscal year.
The "price of government" is a concept originated by
David Osborne and Peter Hutchinson.' Government
takes economic resources from the community to
provide services and, hence, the total revenue that ,
government receives is really the "price of govern-
ment, " from the perspective of the citizen. This, can
be a useful concept in the first step of priority-driven
budgeting because it asks decision-makers to think
about the total tax and fee burden they are willing to
place on the community to fund services - thus, put-
ting revenues before expenditures.
Resources must also be clearly differentiated in
terms of ongoing revenues versus one-time
sources. The organization must be able to identi-
fy any mismatch between ongoing revenues and
ongoing expenditures (operations) as well as
between one-time sources and one-time uses
(one-time initiatives, capital needs, fund balance
reserves). This analysis will ensure that the enti-
ty can pinpoint the source of its structural imbal-
ance and address it in developing its budget. This
will also ensure that a government does not
unknowingly use fund balance (a one-time
source) to support ongoing expenditures.
Once the amount of available resources is identi-
fied, the forecasts should be used to educate and
inform all stakeholders about what is truly avail-
able to spend for the next fiscal year. The organi-
zation must understand and believe that this is
truly all there is as it begins developing the budg-
et. Sharing the assumptions behind the revenue
projections creates a level of transparency that
dispels the belief that there are "secret funds"
that will fix the problem and establishes the level
of trust necessary to be successful.
In the first year, an organization might choose to
focus attention on only those areas that do not have
true structural balance. For most organizations, this
will often include the general fund, but the jurisdic-
tion might decide to include other funds in the
process. Both Polk County, Florida, and the City of
Savannah took steps to limit the scope of imple-
mentation. For example, Polk County concentrated
on the general fund, and Savannah excluded capital
projects from the process.
Step 1 Intended Result: Adopt a "spend within
your means" approach - meaning there is a com-
mon understanding of the amount of resources
available and that there is a clearly established
limit on how much can be budgeted for the
upcoming fiscal year.
2. Identify Your Priorities
Priority-driven budgeting is built around a set of
organizational strategic priorities. These priori-
ties are similar to a well-designed mission state-
ment in that they capture the fundamental pur-
poses for which the organization exists and are
broad enough to have staying power from year to
year. A critical departure from a mission state-
ment is that the priorities should be expressed in
terms of the results or outcomes that are of value
to the public. These results should be specific
enough to be meaningful and measurable, but not
so specific as to say how the result or outcome
will be achieved or become outmoded after a
short time. Below are the five priority results
determined by Mesa County, Colorado. Notice
how these results are expressed in the "voice of
the citizen."
A strategic plan, vision, and/or mission statement
can serve as the ideal starting point for identifying
the priority results. If you have an existing strate-
gic plan, it might be helpful to ground the priority
results in these previous efforts to respect the
investment stakeholders may have in them and to
GFOA Research and Consulting/ www.gfoa.org 6
,,;,I W, N1eSo C. 0 u 13 ty TO hrf:'H
1 avant plans and
-
v~ant a coenniunFty
a variety of indusiries ikiat
€nfi-astructure tlaitt maintain
tvheT e citizens have
vrill promuze a healthy
quality of life.
I 'apporiunftres to be
and sustamable economy.
self su[HciP_nL
ECQITGIT7FL V;fFailiy. ~_y
GTea to well Plaf2nedll'- ' ,
Self.15 umcient hiEfividuals.
and developed coti7r77C7n Was.
8. Fanifries
t vvant to feet sate- -a[I Vilme,j
Iwant a healthy I..
r-a"a _!II11V fQ have
ariy.vhefe in Mesa unty. i
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' i I11 ]11l afl 1 CI1'
Proinoce. Public Safeiy.
Pronlore Public Heald) [
7' r. ..BFI 1 ~ - ;:1
give the priorities greater legitimacy. If you don't
have an existing plan, developing one as a prelude
to priority-driven budgeting can provide a
stronger grounding for the priorities. It might also
help increase the enthusiasm of elected officials
and senior staff for priority-driven budgeting, as
they seek a way to connect the new plan to deci-
sions about annual resource allocations.
The governing board also needs to be closely
involved in setting the priorities. The priorities
are the foundation of priority-driven budgeting,
so that the governing board must fully support
them. The role of an elected official is to set the
results the organization is expected to achieve.
Developing the priorities might also be a good
place to involve citizens. Some communities have
used traditional means of doing this, such as citi-
zen surveys, focus groups, and town hall meet-
ings to engage citizens in helping establish the
expected results for their community. Others are
being innovative. The City of Chesapeake,
Virginia, recently asked citizens viewing a result-
setting exercise on their public access channel to
Are Support Services a- Priority?
Our research subjects offered two.atternatives for prioritizing support services. Most commonly, entities created
a "good governance priority that addressees high-quality support services. This gives support services >a clear
place in priority-driven budgeting and allows the relevance of these services to be tested against the organiza-
tion's priorities. Here is how the City of Walnut Creek, California, defined, its governance goals.
• Enhance and facilitate-accountability and innovation in all city business.
• Provide superior customer service that is. responsive and demystifies city processes.
• Provide analysis and long-range thinking that supports responsible decision making.
• Proactively protect and maintain city resources.
• Ensure regulatory and policy compliance.
Alternatively, other participants envisioned moving to a'system that would fully distribute the cost of support
services to operating programs so support services would be affected according to how the operating services
they support are prioritized.
GFOA Research and Consulting / www.gfoa.org 7
participate online and share their thoughts on
`What does the city exist to provide." Cities such
as Walnut Creek, California, and Blue Ash, Ohio,
set up kiosks in city facilities and asked citizens
to participate in a brief survey that helped vali-
date the city council's established results and to
"weight" the relative importance of those results
to the community.
Step 2 Intended Result: A set of priorities
expressed in terms of measurable results that are
of value to citizens and widely agreed to be legiti-
mate by elected officials, staff, and the public.
3. Define Your Priority Results More
Precisely
The foundation of any prioritization effort is the
results that define why an organization exists.
Organizations must ask, "What is it that makes
us relevant to the citizens?" Being relevant - pro-
viding those programs that achieve relevant
results - is the key purpose and most profound
outcome of a priority-driven budgeting process.
The challenge with results is that the terms can
be broad, and precisely what they mean for each
individual community can be unclear. For
instance, take a result like "Providing a Safe
Community," which is shared by most local gov-
ernments. Organizations talk about public safety
or providing a safe community as if it is an obvi-
ous and specific concept. But is it?
In the City of Walnut Creek, citizens and city
leadership identified building standards for sur-
viving earthquakes as an important influence on
providing a safe community. In the City of
Lakeland, Florida, however, not a single citizen
or public official discussed earthquakes to define
the very same result. In the City of Grand Island,
Nebraska, the city highlighted community
acceptance and cohesiveness as intrinsic to
achieving a safe community (acknowledging
their initiatives to help integrate a growing and
important population of their community -
immigrant farm workers). However community
integration was not a relevant factor that would
contribute to the safety of the community in
Walnut Creek. Hence, the specific definitions of
the community's results is where the identity of
your community and the objective meaning of
what is relevant is revealed.
Staff Teams in Priority-Driven
Budgeting
Creating strategy maps is the first significant role for
cross-functional staff teams in the process. Such. teams
have repeated and important uses, so their members
need to be highly skilled and sufficiently supported. `A
number of our research subjects engaged consultants to
train and/or directly assist the teams. Many organiza-
tions use that as an opportunity to involve the "up and
coming" leaders in the process to. ensure its long-term
sustainability.
A powerful method for defining results was estab-
lished in Strategy Maps by Kaplan and Norton."
Strategy mapping is a simple way to take a com-
plex and potentially ambiguous objective - like
achieving a safe community - and creating a pic-
ture, or map, of how that objective can be achieved.
Sometimes referred to as cause-and-effect diagrams
or result maps, strategy maps provide an effective
way for an organization to achieve clarity about
what it aims to accomplish with its results.
Strategy maps should be developed using cross-
functional teams. Teams consist primarily of staff
(both with subject matter expertise relating to the
priority result and without), but they can also
include elected officials and citizens.
Exhibit 2 (on the following page) provides an
example of a strategy map from the City of
Savannah for "high-performing government"
(Savannah's equivalent of the "good governance"
result described in the earlier sidebar). Savannah's
map includes performance indicators to help
gauge if the priority result is being achieved.
Exhibit 3 (on the following page) is a picture of a
slightly different style of strategy map from the
City of San Jose, California, for its "Green,
Sustainable City" priority result. The center of
the map is the result, and the concepts around
GFOA Research and Consulting /,www.gfoa.org 8
Exhibit 2: High Performing Government Stray ogy Map 1 rn-, the City of Sa,,annah
/ Accountability and Integrity Balanced Budget
Long Range Strategic Planning Long Range Fiscal Planning
• Transparency Professional Best Practices
• Intergovernmental Advocacy High Performing
Government
jY ham. ~~F`' t ~4
M.-
7
tlk
, Communication
Accessib ility
Responsiveness `
• Professionalism Asset Planning and Management
• Competitive Recruitment Capital Strategy and Investment
• Worldorce Development Indicators Sustainability
• Creativity and Innovation Credit Rating Collaboration
• Succession Planning and CtizenSaSsfaconwith UywideService Delivery ~ .
Engagement Per Person Cost of Govemmenl
Employee Retenlion Rate
Ciizen Satisfaction Survey
the result are the definitions - they help the city
clearly articulate its priorities: "When the City of
San Jose (fill in the blank with any of
the result definitions), then we achieve a Green,
Sustainable City."
Consider San Jose's result map relative to your
own community. Would your community define
the relevance of your organization by its ability to
achieve a green, sustainable community? Would
your community define a result like a green, sus-
tainable community in a similar or different way?
Exhibit 3e Green City Strategy Map
from the City of San Jose
sANJo_SE
uvma~ or srtrccxr veuty
I- and desfgns Promotes -id upp m
chy's grolm to resource calservatlon
mfnhnlze through leadesshlp,
energy usage, and .regulation; educatW, and
othar -fronrnemal _ldceudvos
impacts
One of the challenges local governments face is
trying to address what can seem like a growing
(and seemingly limitless) expectation for pro-
grams and services. One of the benefits of devel-
oping strategy maps is that local governments
can give citizens a more precise description of
reen,
tainable
City
techn
M1fl a Ab/n~tvr,vl
s tl gh
-siess
s
reuse
environ
g es (actors, : ~'.1
W
, aurl programs
yare tha Clry's
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GFOA Research and Consulting/ www.gfoa.org 9
the results that make local government relevant.
This will establish a shared foundation, a com-
mon context for evaluating and prioritizing the
programs and services the jurisdiction offers. A
service's relative priority can be evaluated only
through a common belief about the results local
government is striving to achieve.
The City of Walnut Creek knew that citizens
and community stakeholders needed to be
involved in defining the priority results. The
rationale was that the city's priority results
would be legitimate only if community members
were responsible for establishing the results and
their definitions. The city reached out to the
community on the radio, in the newspaper, and
through the city's newsletters and Web site to
invite any citizen to participate in one of several
town hall meetings. At the meeting, citizens
were asked to submit answers to the question:
"When the City of Walnut Creek ,
then they achieve [the result the citizen was
focused on]." The response from citizens was
tremendous and generated a host of answers.
City government staff members (who participat-
ed in the meetings) were then responsible for
summarizing the citizen's responses by develop-
ing strategy maps.
Defile Your Priorities: A Quick Win
If the organization has not already clearly defined its
priorities, just getting through this step could be a
major accomplishment. Knowing the priorities can help
an organization make better resource allocation deci-
sions, even in the absence of a true priority-driven
budgeting system.
Lastly, when defining the priority results, consid-
er whether some results might be more impor-
tant than others. This could have an impact on
how programs are valued and prioritized. Elected
officials, staff, and/or citizens can participate in
ranking exercises, where each participant is
given a quantity of "votes" (or dollars, or points,
etc.) and can allocate their votes among all the
priority results to indicate the relative value of
one result versus another. It is important to make
clear to participants that this ranking process is
not a budget allocation exercise (whereby the
budget of a certain result is determined by the
votes given to a result). Through such a ranking,
participants can express that certain results (and
therefore the programs that eventually influence
these results) may have greater relevance to the
community than others.
Step 3 Intended Result: Reveal the identity of
your community and the objective meaning of
what is relevant to it through the process of defin-
ing priority results.
4. Prepare Decision Units for Evaluation
The crux of priority-driven budgeting is evaluat-
ing the services against the government's priority
results. Thus, the decision unit to be evaluated
must be broad enough to capture the tasks that
go into producing a valued result for citizens, but
not so large as to encompass too much or be too
vague. Conversely, if the decision unit is too
small, it may only capture certain tasks in the
chain that lead to a result and might overwhelm
the budget process with details. Our research
subjects took one of two approaches to this
issue: "offers" or "programs."
Offers. Offers are customized service packages
prepared by departments (or perhaps designed
by cross-functional staff teams or even private
firms or non-profits) to achieve one or more pri-
ority results. Offers are submitted to evaluation
teams (typically comprising a cross functional
group of staff, but possibly citizens as well) for
consideration against the organization's priority
results. Often, the evaluation team will first issue
a formal "request for results" that is based on the
strategy map and defines for departments, or
others who are preparing offers, precisely what
the evaluation team is looking for in an offer.
Flow Mary Offers Are There?
Our research participants who used the "offer"
approach averaged one offer for every $1.5 million in
revenue that was available to fund offers.
GFOA Research and Consulting l www.gfoa.org 10
Offers are purposely intended to be different
from existing organizational subunits (like
departments, divisions, programs) to make a
direct connection between the decision-unit
being evaluated and the priority results, to
encourage outside-the-box thinking about what
goes into an offer, and to make it easier for out-
side organizations to participate in the process.
For example, multiple departments can cooper-
ate to propose a new and innovative offer to
achieve a result instead of relying on past ways of
doing things. A private firm could submit an
offer to compete with an offer made by govern-
ment staff.
The drawback of offers is that they are a more
radical departure from past practice and may be
too great a conceptual leap for some. This could
increase the risk to the process, but if the leader-
ship's vision is for a big break from past practice,
then the risk might be worth taking. For exam-
ple, Mesa County's board is very interested in
having private and non-profit organizations par-
ticipate fully in its budget process at some point
in the future, so the offer approach makes sense
for Mesa County.
Programs. A program is a set of related activities
intended to produce a desired result.
Organizations that use the "program" method
inventory the programs they offer and then com-
pare those to the priority results. Programs are
an established part of the public budgeting lexi-
con and some governments already use programs
in their approach to financial management, so
thinking in terms of programs is not much of a
Program Inventory: A Quick Win
if the organization does not have a sense of the pro-
grams it provides, then simply developing _a fully costed
(direct plus indirect costs) program inventory should
provide immediate benefits. A program inventory can
be used to help decision-makers understand the full
breadth of services provided and their costs, and might
help the organization recognize immediate opportuni-
ties for efficiency. Appendix 1 provides additional infor-
mation on how to build a program inventory.
conceptual leap, or perhaps not a leap at all. This
means less work and process risk. However, even
when the concept of programs is familiar, be sure
the `programs" (or offers) are sized in a way that
allows for meaningful decision making. Programs
that are too big are often too vague in their pur-
pose to be accountable for results, and it can be
difficult to fairly judge the impact of a program
that is too small. Generally speaking, if a pro-
gram equates to 10 percent or more of total
expenditures of the funds in which it is account-
ed for, then the program should probably be bro-
ken down into smaller pieces. If a program
equates to either 1 percent or less of total expen-
ditures or $100,000 or less, it is probably too
small and should be combined with others.
Also, be aware that using programs might pro-
vide less opportunity for outside organizations to
participate in the budgeting process because the
starting point is, by definition, the existing port-
folio of services. For that same reason, radical
innovation in service design or delivery method is
less likely.
Step 4 Intended Result: Prepare discrete decision-
units that produce a clear result. Think about eval-
uating these decision units against each other and
not necessarily about evaluating departments
gainst each other.
5. Score Decision Units Against Priority
Results
Once the organization has identified its priority
results and more precisely defined what those
results mean, it must develop a process to objec-
tively evaluate how the program or offer achieves
or influences the priority results. Scoring can be
approached in several ways.
The first variation to consider is if a program or
offer will be scored against all the organization's
priority results or just the one it is most closely
associated with. The cities of Lakeland, Walnut
Creek, and SanJose scored against all of the prior-
ity results. The belief was that a program that
influenced multiple results must be a higher prior-
GFOA Research and Consulting / www.gfoa.org 11
ity - every tax dollar spent on a program that
achieved multiple results was giving the taxpayer
the "best bang for the buck." Alternatively, organi-
zations like Mesa County, the City of Savannah,
Polk County, and Snohomish County matched
each program or offer with only one of the priority
results and evaluated it against its degree of influ-
ence on that result. Under this scenario, guidelines
should be established to help determine how to
assign a program or offer to a priority area as well
as provide some sort of accommodation for those
programs or offers that demonstrate important
effects across priority result areas. Both of these
approaches have been used successfully, so the
right choice depends on which approach resonates
more with stakeholders.
In addition to scoring the offers or programs
against the priority results, some organizations
have included additional factors in the scoring
process. Examples include mandates to provide
the service, change in demand for the service,
level of cost recovery for the service, and reliance
on the local government to provide the service
(as opposed to community groups or the private
sector). The governments believed that a pro-
gram should be evaluated more highly if there
was a mandate from another level of government,
if there was an anticipated increase in demand
for the program or that program received fees or
grant dollars to significantly cover the costs to
provide it. Finally, if the citizen had to rely solely
on the government to provide the program or
service and there was no other outside option
available, then a program was believed to be of a
slightly higher priority.
The next variation is how to actually assign
scores to programs or offers. One approach is to
have owners of the programs or offers (e.g.,
department staff) assign scores based on a self-
assessment process. This approach engages the
owners in the process and taps into their unique
understanding of how the programs influence the
priority results. Critical to this approach is a
quality control process that allows the owner's
peers in the organization (other departments)
and/or external stakeholders (citizens, elected
officials, labor unions, business leaders, etc.) to
review the scoring. The peer review group chal-
lenges the owner to provide evidence to support
the scores assigned. A second approach to scor-
ing establishes evaluation teams that are respon-
sible for scoring the programs or offers against
their ability to influence the priority results.
Owners submit their programs or offers for the
hat about Capital Projects?
For most organizations, outlays for capital projects and one-time initiatives area significant part of their budget-
ing process. A priority-driven budgeting process can be used to prioritize these major one-time expenditures in
the same way it is used to evaluate ongoing programs and services. The starting point is a capital improvement,
plan (CIP) that includes all the potential' capital' projects from across the organization. Ideally, it should include
not only major capital construction, capital` improvement, or capital equipment purchases, but also significant
one-time expenditures items such as major studies, comprehensive plan updates, and software upgrades that are
planned for the next five years. In addition to the strategic results, other evaluation factors for capital projects
might include:
• Is the project mandated by some other governmental agency?
• Is it a continuation of an existing project that has already been approved?
• Is it an integral component of the organizations Comprehensive Plan for future community growth?
Is it being fully or partially funded byanother -agency or private interest?
• Is the project responding to an emergency situation or critical need of the organization?
When evaluated in this way, projects that are of a higher priority have assurance of funding in the `next five-to
ten year period over those that are of 'a lower priority,' especially when there are limited one-time resources
available to fund them. This method also avoids funding a current-year project that is of a low priority instead of
setting aside funds to ensure the successful completion, of the higher-priority capital need in a future year.
GFOA Research and Consulting / www.gfoa.org 12
teams to review, and the teams score the pro-
grams against the results. The priority-driven
budgeting process becomes more like a formal
purchasing process, where the departments are
analogous to vendors and the evaluation teams
are like buyers. Evaluation teams could be made
up entirely of staff, with representation both
from staff members who have specific expertise
related to the result being evaluated and others
who are outside of that particular discipline. An
alternative team composition would include both
staff and citizens, to gain the unique perspectives
of both external and internal stakeholders. This
second approach brings more perspectives into
the initial scoring and encourages cross-function-
al teamwork via the evaluation teams.
Scoring Support Services
As mentioned earlier, a number of our research sub-
jects-established a priority result for "good gover-
nance." Those programs that provided internal' services
were scored against these governance results in -a par-
allel evaluation process. These governments believed
that internal services were important, but were expect-
ed to achieve different results than those programs or
offers intended for citizens.
Another consideration is the particular scoring
method to be used. For example, will evaluators
have to use a forced-ranking system where pro-
grams/offers are fit into a top-to-bottom ranking
or will each program be scored on its own merits,
with prioritization as a natural byproduct? Each
system has its advantages, but the important
thing is to make sure the scoring rules are clear
to everyone and applied consistently.
The role of the elected governing board in this
step is another point of potential variation in the
scoring. In some organizations, the board is heav-
ily integrated into the process and participates in
the scoring and evaluation step. They have the
opportunity to question the scores that have
been assigned by the owner or the evaluation
team, ask for the evidence that supports that
score, and ultimately request that a score be
changed based on the evidence presented and
their belief in the relative influence that program
or offer has on the priority results it has been
evaluated against. In other organizations, the
process can be implemented as a staff-only tool
that is used to develop a recommendation to the
governing body. Snohomish County uses this
approach, as its culture and board-staff relation
supports it.
Regardless of which variations are selected, there
are three important points to establish. The first
is that to maintain the objectivity and trans-
parency of the process, programs or offers must
be evaluated against the priority results, as they
were defined collectively by stakeholders (see
step 3). Secondly, scores must be based on the
demonstrated and measurable influence the pro-
grams or offers have on the results. Finally, the
results of the scoring process will be provided as
recommendations to the elected officials, who
hold the final authority to make resource alloca-
tion decisions.
Step 5 Intended Result: Each decision unit (offer
or program) should have a score that indicates its
relevance to the stated priorities.
6. Compare Scores Between Offers or
Programs
It is a "moment of truth" in priority-driven budg-
eting, when the scoring for the offers or programs
is compiled, revealing the top-to-bottom compar-
ison of prioritized offers or programs. Knowing
this, an organization must be sure that it has
done everything possible up to this moment to
ensure that the final scores aren't a surprise and
that the final comparison of the offers or pro-
grams in priority order is logical and intuitive.
The City of San Jose engineered a peer review
process through which the scores the depart-
ments gave to their programs were evaluated,
discussed, questioned, and sometimes recom-
mended for change. The city established a review
team for each of its priority results. The team
first reviewed the strategy map to ensure that
each member of the team was grounded in the
GFOA Research and Consulting / www.gfoa.org 1'3
city's specific definition of the result. Next, the
ask them to decide which programs should be
review teams were given a report that detailed
cut or which ones should be preserved. They
every program scored for the particular result
framed the discussion very simply: Evaluate how
under review. The teams met to discuss:
our programs help us achieve our results, and to
• whether they understood the programs they
were reviewing;
• whether they agreed with the score given by
the department (the departments scored
their own programs);
• whether they required further testimony or
evidence from the department to help them
better understand the score given; and
• whether the score should stand, or if the
team would recommend an increase or
decrease.
All programs were evaluated in this manner until
a final recommendation was made on program
scores.
The city invited the local business community,
citizens representing their local neighborhood
commissions, and labor leaders to review the
what degree. The outcome of prioritization was
therefore expected and self-evident, based on the
common understanding of the programs and how
the programs influence results.
Stakeholders could be concerned that their
favored programs might lose support in the
course of priority-driven budgeting. Even when a
program director or a citizen who benefits from a
particular program understands why that pro-
gram ranked low, they are not going to be
pleased about it. Invite stakeholders from all
sides, from within the organization and even the
community, to understand the process. Include
stakeholders at various points in the process so
they might influence the outcome. Constantly
communicate progress, throughout the process.
Program directors, stakeholders of a particular
program, organizational leadership, and staff
might not enjoy seeing their program prioritized
San Joss framed the discussion very sirnpl ; Evaluate ow our
programs yelp s achieve our results, are -to what degree.
scores. Walter Rossman, from San Jose's City
Manager's Office, described their effort this way:
"The participants found the effort informative as
to what the city does; they found it engaging
with respect to hearing staff in the organization
discuss how their programs influence the city's
results; and, most interesting, they found it fun."
San Jose's story is important because it demon-
strated how stakeholders from various perspec-
tives and political persuasions can all productive-
ly participate in the priority-driven budgeting
process. San Jose didn't ask these stakeholders to
come together and rank programs. They didn't
below other programs, but if they understand it,
if they've had a chance to influence the process,
and, most importantly, if they are aware of
actions they might take to improve the priority
ranking of their program, the process will have a
great chance for success.
Lastly, consider if the scoring of the programs or
offers will be used only to decide where to make
budget reductions. Organizations such as the
cities of Lakeland and Walnut Creek have used
prioritization not only to balance their budgets,
but also to understand how services that might
appear less relevant to the city government might
GFOA Research and Consulting/ www.gfoa.org 14
be relevant to other community groups. These
groups might take responsibility for supporting
or preserving a service. There could be great
potential in engaging other community institu-
tions - businesses, schools, churches, non-profits
- about partnership opportunities.
Peter Block has focused much attention on this
issue in his book, Community: The Structure of
Belonging."- Citing the way we sometimes unduly
rely on government to meet the community's
needs, he highlights citizens' experiences of tak-
ing accountability for the results they hope to see
achieved. This occurs when cohesion is built
between local government, businesses, schools,
social service organizations, and churches. A
complete and successful priority-driven budget-
ing process doesn't conclude when the budgets
for low-priority services are reduced - rather, it
brings together otherwise fragmented institu-
tions in society to find ways of providing services
that may still be relevant to the community, even
if they are less important to the priority results a
local government seeks to achieve.
Step 6 Intended Result: The prioritized ranking of
programs is a logical and well-understood product
of a transparent process - no surprises.
Allocate Resources
Once the scoring is in place, resources can be allo-
cated to the offers or programs. This can be done
in a number of ways. One method is to first allo-
cate revenues to each priority result area based on
historical patterns or by using the priority's rela-
tive weights, if weights were assigned. Allocating
resources to a priority result area can be contro-
versial because, as we will see, this allocation
determines the number of offers or programs that
will be funded under that priority area (e.g., how
many public safety programs will be funded).
There are no easy answers to this issue. As such,
the designer of the process should look for ways
to mitigate controversies associated with how
much funding is allocated to one result versus
another and to prevent these allocations from
becoming new types of organizational silos. For
GFOA Research and Consulting / www.gfoa.org
instance, the designer should think about ways
priority result areas can share information during
the evaluation of programs or offers, and/or ways
to jointly fund programs or offers.
Exhibit 4: Drawing the Line
I
a r,
v r.~,L
~I
I
i
~J
Then, the offers or programs can be ordered
according to their prioritization within a given
priority result area and the budget staff draw a
line where the cost of the most highly prioritized
offers or programs is equal to the amount of rev-
enue available (see Exhibit 4). The offers or pro-
grams above the line are funded, and the ones
that fall below the line are not. The board and
staff will have discussions about the programs on
either side of the line and about moving those
offers or programs up or down, redesigning them
to make more space above the line (e.g., lowering
service levels), or even shifting resources among
priority results. Variations on the approach are
possible - for example, there could be multiple
lines representing multiple levels of funding cer-
tainty. In the City of Redmond, Washington,
programs above a top line were categorized as
,,definitely fund," while programs in between the
top line and a bottom line were open to addition-
al scrutiny.
Another method is to organize the offers or pro-
grams into tiers of priority (e.g., quartiles) and
then allocate reductions by tier. For example, pro-
grams in the first tier might not be reduced, while
programs in the lowest tier would see the largest
15
reductions. The programs could be forced to
make assigned reductions, or each department
could be given an aggregate total reduction target,
based on the programs under its purview (with
the implication being that the department will
weight its reductions toward the lower-priority
programs, although it would have more flexibility
to decide the precise reduction approach than if
the cuts were not done within the department).
This tier approach generates discussion among
board and staff about how much money is spent
on higher versus lower tier services in aggregate,
as well as on resource allocation strategies for
individual departments and programs. Exhibit 5
presents an example of the value this analysis can
provide. It shows the total amount of money one
city had historically spent on its highest priority
programs (e.g., the top tier) versus the others.
This city was spending significantly less on the
top tier than it was spending on the second tier,
and less than it was spending on the third tier, as
well. This raises interesting questions about
spending patterns in the organization and builds
a compelling case for change.
Organizations also need to consider the funding
of support services. Many of our research partici-
pants elected to fund support services based on
historical costs, making some reduction that was
consistent with the reduction the rest of the
organization was making. The magnitude of the
Exhibit 5: Spending by Priority Fier
1
2
3
4
reduction applied to any particular support serv-
ice was based on its priority relative to other
support services. A couple of our participants
envisioned moving to a system wherein the cost
of support services would be fully distributed to
operating programs so support services would be
affected according to the prioritization of the
operating services they support.
Another question is how to handle restricted
monies (e.g., an enterprise fund). One option is
to handle special purpose funds (where there are
restrictions on how the money can be used) sep-
arately. For example, enterprise funds or court
funds might be evaluated on a different track or
budgeted in a different way altogether. Another
option is to rank programs or offers without
respect to funding source, but then allocate
resources with respect to funding source.
Knowing the relative priority of all the offers or
programs might generate valuable discussion,
even if there is no immediate impact on funding.
For example, if a low-ranking offer or program is
grant funded, is it still worth providing, especial-
ly if that grant expires in the foreseeable future?
Ideally, participants will become less fixated on
funding sources, realizing that the government
has more flexibility than it might think. For
example, if a low-priority service is funded by a
special earmarked tax, is there a way to reduce or
eliminate that service and its tax, and increase a
GFOA Research and Consulting / www.gfoa.org 16
$ (millions) $10 $20 $30 $40 $50 $60
general tax by an analogous amount? As the gov- grams or offers, and innovation in the design of
ernment becomes more proficient at expressing programs or offers. Although priority-driven
the value it is creating for the community, it budgeting will identify which programs or offers
should be better able to articulate these potential are best for achieving priority results, it does not
trade-offs to the community. speak directly to the efficiency with which those
Of course, no matter what method is selected to
allocate resources, remember that priority-driven
budgeting, like any budgeting process, is still a
political process. As such, it will not and should
not lead to "scientific" or "apolitical" allocation of
resources - rather, it should change the tone of
budget discussions, from a focus on how money
was spent last year to a focus on how the most
value can be created for the public using the
money that is available this year.
Step 7 Intended Result: Align resource allocation
consistent with the results of priority-driven scor-
ing.
8. Create accountability for results,
Efficiency, and Innovation
The owners of the programs or offers being evalu-
ated might over-promise or over-represent what
they can do to accomplish the priority result. To
address this potential moral hazard, create meth-
ods for making sure programs or offers deliver the
results they were evaluated on. Many of our
research participants anticipate using perform-
ance measures for this purpose. For example, a
program or offer might have to propose a standard
of evidence or a metric to be evaluated against, so
the organization can see if the desired result is
being provided. Exhibit 6 is Polk County's con-
ceptual approach for connecting its priority result
areas to key performance indicators. However,
none of the research participants have reached
what they would consider a completely satisfacto-
ry state in this area. For those just starting out, the
lesson is to understand where evidence is needed
in your process design, but also to be patient with
respect to when this part of priority-driven budg-
eting will be fully realized.
Other issues to consider as part of the priority-
driven budgeting design are the efficiency of pro-
programs or offers are delivered or to innovative
approaches to program delivery (although it
might indirectly encourage these things).
Exhibit ° Palls-County Concept for
Kev Performance Indicato-S
Priority:
People in Polk County who are at risk because of
their health or economic status will: get ;their basic
needs met, and are as self-sufficient as possible.
Indicators:
_ improving
t Maintaining
Improving
Improving
As such, the designers of the process might need
to consider specific techniques for ensuring pro-
gram efficiency. A proven model for improving
efficiency helps avoid cost-cutting techniques
that also cut productivity and degrade the results
a program produces. For instance, a systematic
method for reviewing and improving business
processes could be implemented along with pri-
ority-driven budgeting. One such method that
GFOA research has shown to be effective for local
governments is "Lean" process review - a system
for identifying and removing or reducing the non-
value added work that can be found in virtually
any business process. You can learn more about
Lean at www.gfoaconsulting.org/lean.
Business process improvement can also be incor-
porated into a more comprehensive approach to
reviewing program efficiency. Exhibit 7 (on the
following page) provides a sample program
review decision tree that is inspired by work
from the City of Toronto, Ontario. As the exhibit
GFOA Research and Consulting / www.gfoa.org 17
shows, a program is subjected to a series of tests
to see if it is being provided efficiently. For exam-
ple, can the service be shared with other govern-
ments? Can greater cost recovery be achieved
through fees or fund raising? Can the private sec-
tor provide the service more efficiently? Can Lean
process improvement techniques be applied?
Exhibit 7 also shows how the review might be
linked to priority-driven budgeting - discre-
tionary services are subject to a relevance test
that asks the above questions about each priority
program, while non-priority programs go
through a divestment test.
Finally, innovation tends to be the exception
rather than the rule in the public sector, so the
designers of the priority-driven budgeting
process should consider how to encourage new
ways of structuring programs or offers to best
achieve the government's priority results. Some
research argues that innovation is a "discipline,
just like strategy, planning, or budgeting.""
Public managers who want to encourage innova-
tion will need to develop and institutionalize
dedicated processes to generate ideas, select the
best ones, implement them, and spread the bene-
fits throughout the organization. Along the way,
public managers will need to make use of a vari-
ety of implementation strategies, including those
that rely on the organization's own resources and
those that seek to harness resources from out-
side. Public managers will also have to create an
organizational culture that is not just conducive
to innovation, but actively encourages and even
exhibit 7: Sample Program Review Decision Tree
Service Level Test Mandate Test
What level of service is Ye Is the program
required? What do we mandatory?
provide?
GFOA Sample
Discretionary Services
(saMceexceerds mandate)
Program Relevance Test
Divestment Test
Program
Is the the program a
Should this program be
N
delivered by another
Review Tree
priority for the community?
organization?
Yes
Yes
Mandatary Services
Government Role Test
(service within mandate)
Does government have
Identify organization &
Policy & Environment Context
to be a direct provider?
terms of transfer
Do policies define acceptable levels
Funder? Regulator?
of subsidization?
/
Are there changes in demand?
I\
Is there willingness to consider lower
Revenue Generation Test
service levels?
Can the program be more self-
sufficient? User fees?
Lean Processing Test
Outsourcing Test
Can the process be
Does the program meet the criteria foi
redesigned to remove. or
outsourcing: Task ran be specified in
reduce non-value-added
advance? Disappointing contractors
work?
can be replaced? Government is
concerned with ends over means?
Proaram Improvement Plan
• Analysis of current situation
• Analysis of options
• Recommendation
Assess impact &
abandon program
Community Co-Production Test
Do opportunities exist for sharing
service with other governments,
partnering with NGOs, or using
citizen volunteers?
GFOA Research and Consulting / www.gfoa.org 18
demands it. The Public Innovator's Playbooh
describes one approach to encouraging innova-
tion in this kind of systematic way."
Step 8 Intended Result: Make sure that those who
received allocations are held accountable for pro-
ducing the results that were promised. Find ways
to directly encourage efficiency and innovation.
Conclusion
Priority-driven budgeting represents a major
shift from traditional budgeting methods. A clear
understanding of the priority-driven budgeting
philosophy should be in place before proceeding
down this path, along with a strong level of sup-
port - especially from the CEO (whose role is
normally to propose the budget) and, ideally, the
governing board (whose role is to adopt the
budget). Priority-driven budgeting is not a
process that is brought in to fix a structural
deficit; instead, it becomes the way an organiza-
tion approaches the resource allocation process.
It brings with it an important cultural shift -
moving from a focus on spending to a focus on
achieving results through the budget process.
Priority-driven budgeting should be perceived by
all stakeholders as a process that improves deci-
sion-making and changes the conversations
around what the organization does (programs
and services), how effective it is in accomplishing
its priority results, and how focused it is on allo-
cating resources to achieve its results.
The success of your process design rests on a
clear understanding of the principles of priority-
driven budgeting, outlined in the eight steps pre-
sented in this paper. A priority-driven budgeting
process can be approached in several ways, so
keep in mind the major levers and decision
points to create a process that works best for
your culture and environment, and that embraces
the concepts of democratic and substantive legit-
imacy. The governments that participated in this
research show that there are opportunities to
introduce flexibility in the process - but keep in
mind that with that flexibility comes risk, if
changes are made that don't embrace the basic
principles of priority-driven budgeting.
Research what other organizations have done
and ask them about their long-term success in
shifting to the "new normal" in local government
budgeting. Understand that priority-driven
budgeting is a process that will evolve and
improve over time - don't expect perfection in
the first year. Engage outside help where needed
to design the process, develop successful commu-
nication plans, incorporate citizen involvement,
and institute a process. Enjoy new conversations
that were not possible before, and embrace the
transparency in decision-making that accompa-
nies the priority-driven budgeting process. As
your organization adapts to the new normal, the
process will guide decision-makers in making
resource allocations that fund the programs that
are most highly valued by the organization and,
more importantly, by the citizens who depend on
those programs and services for their well being,
comfort, and expected quality of life.
GFOA Research and Consulting / www.gfoa.org 19
Appendix 1:
Building a Program Inventory
Introduction
Financial constraints have forced many govern-
ments to take a hard look at the services they
offer. A fundamental step is to inventory all the
service programs a government offers. A program
inventory clarifies the breadth of services provid-
ed and, ideally, highlights key characteristics of
each program (e.g., the full cost of providing the
program and the level of revenues that program
directly generates to support its operations). The
inventory provides the basis for discussion about
the services that should be provided.
Steps to Take
1. Define your objectives and goals for the pro-
gram inventory. Identifying a program is as
much art as it is science - an inescapable
amount of subjectivity is involved. Therefore,
to make judgments as effectively as possible,
make sure you are clear on why you are devel-
oping a program inventory. Some of the
potential purposes are:
Understanding the complete scope of
services government provides.
e Communicating the scope of services to
the public in a format that is easy to
Program Costing Tips
understand and can be digested by the
average citizen (i.e., not too detailed).
Drawing distinctions between the results
(that matter to citizens) provided by dif-
ferent programs. To achieve this, programs
cannot to be too large or vague.
Beginning to show the true cost of doing
business by describing what government
does on a meaningful level, and then iden-
tifying costs for those programs.
Laying the groundwork for priority-driven
budgeting, where programs receive budget
allocations based on their contributions to
the government's priority objectives.
Laying the groundwork for program
review, where programs are subjected to
efficiency tests to determine if the service
delivery method employed is optimal.
2. Decide what information the program inven-
tory should contain, in addition to the basic
description of the program. Options to con-
sider include:
Full cost. The full cost of the program is its
direct cost plus its indirect cost (overhead
charges). Full-cost accounting makes the
true cost of offering a service transparent,
which allows better planning and decision
making. It also helps show that the organ-
ization is achieving the expected level of
Precise costs for each program might not be achievable without a great deal of work (or a new financial man-
agement system). For purposes of priority-driven budgeting, accessible and widely used cost allocation
methodologies allow for relatively accurate costing of each program is possible. If you have a formal costallo-
cation plan, this would be the best place to start assigning program costs. Otherwise, start with direct costs.
Remove any one-time costs (e.g., capital) to make sure you are capturing only ongoing expenditures related to
a given program. However, you can assign the operating and maintenance costs of the assets employed by a
program to the direct costs, if doing sois logical and consistent with the way these costs are being handled
for other programs.
Cost allocation plans may be the most cost effective way to produce a reliable overhead allocation` figure. In
the inventory document, displaying the overhead costs separately from the direct costs can provide flexibility
to those who use the information.
In making the transition from department or division budgets to program costs, use an allocation method that
is intuitive and therefore would enjoy legitimacy among the users of the costing system (e.g., the number of
FTEs or percentage of employee time devoted to a program). Whatever the allocation methodology, the
finance or budget staff needs to be able to prepare a reconciliation.
GFOA Research and Consulting / www.gfoa.org - 20
cost recovery for a given service. Full cost-
ing is especially important if the govern-
ment envisions eventually going to a prior-
ity-driven budget process.
• Alignment with strategic goals. Knowing
how programs contribute to priority goals
enables organizations to develop more
strategic cutback strategies.
• Service level. Describe the level of services
provided to the public. If service is being
provided at a premium level, perhaps serv-
ice levels can be lowered to reduce costs.
• Mandate review. List and clearly define
any mandates a program is subject to.
Then review the current service level
against the mandate requirements.
Perhaps the service level being provided is
higher than what the mandate requires.
• Demand changes. Is demand for a service
going up or down? If demand is going
down, perhaps the program can be cut
back and resources shifted elsewhere. If
demand is going up, steps can be taken to
manage demand. For example, perhaps
means testing can be applied to a social
services program.
• Support from program revenues. Describe
the extent to which the program is sup-
ported by its own user fees, grants, or
intergovernmental revenues. Is there an
opportunity to achieve greater coverage of
the full costs of the program?
3. Develop forms and templates. Create tools
departments can use to describe their pro-
grams in a manner that is consistent and that
captures the information needed to fulfill the
purpose of the inventory. Consider testing the
forms and templates with one or two depart-
ments and then distributing them to a wider
group. Also consider providing training and
an official point of contact for questions.
4. Differentiate programs from functions.
Departments or divisions (i.e., public health,
courts, public works, sheriff) are often
described as functions or nouns. These are
not programs, which are more often described
with verbs - programs are action-oriented.
For example, programs in a sheriff's office
might include crime investigations, deten-
tions, and court security. However, programs
should not be described in terms of overly
detailed tasks. For instance, "supplying a
bailiff for court rooms" is a task within the
court security program, not a program itself.
5. Find the right level of detail. A program is a
set of related activities intended to produce a
desired result. When constructing a program
inventory, it can sometimes be challenging to
find the right level of detail. If a program is
too big or encompasses too much, it will not
provide sufficient information - that is, it will
be very difficult to describe the precise value
the program creates for the public or to use
program cost information in decision making.
However, if program definitions are too small,
decision makers can become overwhelmed
with detail and be unable to see the big pic-
ture. In addition, tracking program costs for
very small programs is generally not cost-
effective.
Generally speaking, if a program equates to 10
percent or more of the total expenditures of
the fund in which it is accounted for, then the
program should probably be broken down
into smaller pieces. And if a program equates
to 1 percent or less of total expenditures, or to
$100,000 or less, it is probably too small and
should be combined with others. This is just a
guideline - there could be valid reasons for
going outside of these parameters. For exam-
ple, a small program could be much more
important than its cost suggests. Here are
some other points that have proven helpful in
identifying programs:
• A program is a group of people working
together to deliver a discrete service to
identifiable users.
• A program groups all tasks that a cus-
tomer of that program would receive and
does not break one program or service into
multiple items based on tasks.
GFOA Research and Consulting / www.gfoa.org 21
As far as possible, a program is individual
- a program with its own name, cus-
tomers, and staff team. Each program
stands alone and is distinct from like pro-
grams in a similar service area.
Programs that are handled by less than 1 FTE
Examples of Program Inventories
Sample Health and Environment Programs
Environmental Planning
Air Quality Control
Water Quality
Ambulance Licensing
EIP FoodNet
Compliance Et Community Safety
Vital Statistics
Immunization Grant
Emergency Preparedness Response
Non-grant Immunization
Sexually Transmitted Disease (STD)
Food Protection
Cities Readiness Initiative
Zoonosis
Cancer Control Initiative
Communicable Disease
Early Periodic Screening, Diagnosis and Treatment
Radon
Health Care Program for Children with Special Needs
Women, Infants, and Children
Special Needs Nutrition Services
Family Planning
Recreation
Maternal Et Child Health Block Grant
Prenatal Plus
Housing Et Institutions
Adult Substance Abuse Counseling
Fetal Alcohol Syndrome
Youth Substance Abuse Counseling
HIV Counseling Et Testing
Nurse Home Visitor
Specialized Women's Services
Tobacco Cessation
Nutrition Services
Adult Health
Home Visit/Maternity
International Travel Clinic
Heart Wise Grant
Health Education
Healthy Wheat Ridge
Public Health Communications
Home Visit/Children
are combined with other existing programs.
A program uses an existing name that is
familiar to customers and staff, and/or it
uses a name that could stand on its own
and would be understandable to the aver-
age reader.
Sample Sherriff Programs
Traffic
Patrol Precincts
Emergency Management
Transportation
Court Security
Work Release
Inmate Food/Medical Service
Civil/ Fugitive/ Warrants'
Records
Dispatch (Communications Center)
Academy
Executive
Directed Operations (DOU)
Critical' Incident Response ,
Radio Maintenance
Grants Coordinator
West Metro Drug Task Force
Crimes Against Children
Crimes Against Persons
Victim' Services
Training and Recruiting
Patrol Administration
Criminalistics
Detentions Administration
Crimes Against Property
Special Investigations
Support
Laundry/ Custodial
Inmate Worker Program
School Resource Officers (SROs)
Operations/ Booking
Animal Control
Inmate Welfare'
Evidence
Accreditation
Crime Analysis
Investigations Administration
Professional Standards
Internal Affairs
Staff` Inspection
Volunteer' Programs
Community Relations
GFOA Research and Consulting / www.gfoa.org 22
Notes
University Press, 1997).
1 The concept of incremental budgeting was
7 Diagram inspired by Eva Elmer and
developed by Aaron Wildavlsky. See, for
Christopher Morrill, "Budgeting for
example: Aaron Wildavsky, The Politics of the
Outcomes in Savannah," Government Finance
Budgetary Process (Boston: Little, Brown, 1964).
Review, April 2010.
2 Robert Behn discusses the shortcomings of
8 Budgeting for outcomes was the subject of
incremental budgeting in a cutback environ-
The Price Of Government: Getting the Results We
ment in the following article: Robert D. Behn,
Need in an Age of Permanent Fiscal Crisis by David
"Cutback Budgeting," Journal of Policy Analysis
Osborne and Peter Hutchinson (New York:
and Management, Vol. 4, No. 2 (Winter, 1985).
Basic Books, 2004).
3 Priority-driven budgeting is also known as
9 Robert S. Kaplan and David P. Norton,
"budgeting for results" and "budgeting for
Strategy Maps: Converting Intangible Assets into
outcomes," although the latter is used to
Tangible Outcomes (Boston: Harvard Business
describe a specific method of priority-driven
Press, 2004).
budgeting.
10 Peter Block, Community: The Structure of
4 Personal interviews were conducted with the
Belonging (San Francisco: Berrett-Koehler
managers who led priority-driven budgeting
Publishers, 2008).
at these entities.
11 William D. Eggers and Shalabh Kumar Singh,
5 Behn.
The Public Innovator's Playbook: Nurturing Bold
6 Mark Moore emphasizes that these two
Ideas in Government (New York: Deloitte,
sources of legitimacy are essential to making
2009).
any big public policy change. Mark Moore,
12 Eggers and Singh.
Creating Public Value (Boston: Harvard
GFOA Research and Consulting / www.gfoa.org 23
to-31-11
Steps to the City of Ukiah's Restructuring Process
PHASE 1-DETERMINE PRIORITIES
1. Discuss and agree upon services to which we apply criteria.
2. Apply criteria services
3. Evaluate role of "incidental services" (e.g., code enforcement; staff support to commissions /citizen committees; project
planning/information/technical assistance for citizens re: permits, planning process; volunteer projects); parking district; airport; and
utility billing.)
4. Evaluate role of general administration
5. Evaluate role of capital projects
6. Determine relative priorities for services
7. Journey Map (Sue Haun)
PHASE 2-DEVELOP RESTRUCTURING SCENARIOS
1. Determine how current spending compares with city council service priorities
2. Council discusses broad tools for staff to use for cost saving (e.g. contracting, partnerships)
3. Council gives direction to staff vis-a-vis analyses to conduct for restructuring scenarios to align expenditures with priorities.
4. Continue iterative process between staff and council to develop final scenarios.
PHASE 3-ENGAGE COMMUNITY REGARDING RESTRUCTURING SCENARIOS
PHASE 4-DEVELOP 5-YEAR PLAN
1. Provide staff with direction for development of FY 2012/12 general fund budget.
RVICE COSTS ~
CRITERIA
REVENUES AND SE
Quality of Life
Finance c4 Investment
Consistency with Council Priorities
evenues
otal
Expenditure
eneral Fund
Expenditure
CITY
SERVICES
General Fund
Cost
How many
people benefit
from service;
multiplier
effect?
(5)
How well does
it attract and
retain people
and/or
promote
economic
development?
(7)
Does $1
invested now
represent
increased
revenue or
saved dollars in
the future?
(9)
How well does
it achieve
economy of
scale/improve
services?
(10)
How important
is it to
achieving
annexation? g
(5)
How important
is it to focus on
t service
given limited
staff resources?
(2)
Does it
enhance the
health,
beauty, 6
tranquillity of
our
community?
(6)
12,953,209
12,928,148
2,067,296
GENERALGOV'T
12,500
288,800
Planning
150,000
207,312
Bldg. inspection
8,197,456
PUBLIC SAFETY
179,200
5,098,358
Police
108,150
Animal control
566,042
2,990,948
Fire/Ambulance
20,900
930,891
PUBLIC WORKS
145,003
Engeerng.& admin
762,388
Street maint.
23,500
Traffic signals
1,732,504
COMM. SERVICES
77,442
791,696
Parks
537,000
546,743
Recreation
55,000
125,093
Aquatic
67,000 (private)
150,662 (public)
268,972
Sun house
302,300
290,748
CONF.CENTER
947,000
1,004,511
GOLF COURSE
$2,915,084
12,652,222
Exercise Steps:
1. Review and agree that all city services up for discussion are listed.
2. Review and agree on criteria that need to be considered in evaluating each service.
3. Review and agree on numerical weighting value for each criteria on a scale of 1-10, with 10 being high and 1 being low.
4. For each service, assess how well the service meets or satisfies the criteria on a scale of 1-10, 10 being a complete fit.
5. Multiply the criteria weighting value determined in step 3 against your numerical assessment of how the service fits the criteria. This value is placed in the box corresponding to the
cross section between the strategy and the criterion being considered.
6. Total the values for each service and place that value in the last, "Totals", column.
7. At the conclusion of looking at each service against all the criteria, evaluate the options (go to Phase I, step 4).