HomeMy WebLinkAbout2010-11-10 Packet - SpecialCITY OF UKIAH
CITY COUNCIL AGENDA
Special Meeting
Ukiah Valley Conference Center
Riesling Room
200 S. School Street
Ukiah, CA 95482
November 10, 2010
5:00 P.M.
Strategic Planning Check-in
ROLL CALL
2. WORK STUDY SESSION
a. Develop Goals and Objectives for each of the Four Strategic Planning Areas
• Strategy 1: Maintain downtown historic place as a regional center of civic and economic
activity
• Strategy 2: Planning Valley-Wide takes place based on sound planning principles.
• Strategy 3: Council and staff work together to create a more responsive and effective
workplace environment
• Strategy 4: Develop a prioritized plan for maintaining and improving public
infrastructure
3. PUBLIC COMMENT
4. ADJOURNMENT
Please be advised that the City needs to be notified 24 hours in advance of a meeting if any specific accommodations or
interpreter services are needed in order for you to attend. The City complies with ADA requirements and will attempt to
reasonably accommodate individuals with disabilities upon request.
Materials related to an item on this Agenda submitted to the City Council after distribution of the agenda packet are available for
public inspection at the front counter at the Ukiah Civic Center, 300 Seminary Avenue, Ukiah, CA 95482, during normal business
hours, Monday through Friday, 8:00 am to 5:00 pm
I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda was posted on the
bulletin board at the main entrance of the City of Ukiah City Hall, located at 300 Seminary Avenue, Ukiah, California, not less than
24 hours prior to the meeting set forth on this agenda.
Dated this 9th day of November, 2010.
JoAnne M. Currie, City Clerk
Ir lu-1v
City of Ukiah
Strategic Planning Reflection Process
January 11, 2010
The City of Ukiah undertook a Strategic Planning Process for the City Council
beginning in April 2007 and concluding in September 2007. The primary outcomes
for this process were threefold:
1. Create alignment among the council members about the top strategic
priorities for the City of Ukiah.
2. Develop a set of operational principles that will guide the practices and
decisions of the council in focusing the strategic priorities.
3. Identify specific mechanisms for tracking these strategic priorities over time
that will allow the council and city staff to make the necessary adjustments to
achieve the strategic priorities.
The purpose of the meeting on January 11th was to take stock about the progress on
the plan and to identify potential next steps within each strategic focus. To do this
the group of council members and department heads discussed the following
questions:
1. What have we put in place relative to our 4 strategic areas of focus?
2. What is currently happening with each of these 4 areas?
3. What changes have occurred in the internal and external environments that
impact the future of these 4 strategic areas?
4. What changes do we need to make within each of the 4 areas to move the
work forward?
5. How will we track the progress in these areas as we move forward?
Strategic Areas of Focus:
The following capture some of the salient features of our conversation within 3 of
the strategic areas of focus relative to the 5 questions above:
Strategy 1: Maintain downtown historic place as a regional center of civic and
economic activity
What is currently happening with this strategy?
1. We are a long ways down the road with locating the courthouse in the
downtown area
2. Purchased land in the south end of town that leverages our ability for
redevelopment
3. 2 housing infill projects
4. Meetings are occurring relative to the Palace Hotel
S. Redevelopment funding and activities are in full swing. We have a much
better understanding about the redevelopment agency and process
6. We have established specific criteria for redevelopment projects for the city.
What changes are occurring internally and externally that impact this strategy
• We had to take away "cash" to purchase land in the south part of town to
better position ourselves. We understand why this was important, but there
may be general misunderstanding in the public about the rationale for this
action, especially when many of our merchants are struggling.
• There are significant economic pressures on the city and on the whole
community as a result of the recession. We all have fewer resources to work
with and continue all of our strategies. Being proactive has become
extremely difficult, if not impossible at times.
• There are greater opportunities for collaboration and partnerships because
of the diminished resource and capacity.
• Decisions are based on fear of the unknown
• There is tension and concern on a valley-wide basis relative to land use.
What changes do we need to make to this strategic plan?
• February 11th will be a Redevelopment Workshop that will produce
significant community and council input about what people want to see as
part of the downtown redevelopment process
• We need to focus on "parking, parking and parking"
• We should consider lobbying the State regarding the best location for the
courthouse. We want the building to be state-of-the-art in terms of green
technology
• We need to focus on economic development polices.
• We need to look at the future focus and viability of our involvement in the
Main Street Program and the Chamber of Commerce as well as all other
partnerships
• Look at a Retention Policy
• Consider blocking off certain streets for pedestrian walkways (Church)
• Continued work on our 2 infill housing projects
Strategy 2: Planning Valley-Wide takes place based on sound planning
principles.
What is currently happening with this strategy?
1. Measure A was defeated
2. Bridge was opened
3. City and County have resumed Revenue Sharing/Annexation discussion.
4. Community is actively looking at alternative uses of the Masonite property
S. We purchased land at airport park
6. Elected officials from the City and County seemingly "agree" on sound
planning principles
7. We have adopted the Auto Aid agreement between fire agencies
8. Conversations countywide about a__1agency-approach for certain fire
services
9. Ongoing clarification and delineation with the Sanitation District
10. City of Ukiah has a seat on LAFCO
11. Agreement for joint funding for ARC
What changes are occurring internallv and externallv that impact this strategv?
• Decline of the Pear Orchards. We must be vigilant about protecting the future
use of these lands. The loss of the orchards represented about 300-400
annualized jobs. Carousel Carpets is shutting down. We are losing our job
base which is our "revenue engine"
• We need to be strategic in that most of the economic opportunities being
discussed are actually outside the city limits at this point
What changes do we need to make to this strategic plan?
• City looking into annexing agricultural land
• We need to develop a comprehensive strategy to create a stronger job base.
Consider participating in a forum being consider by several community
groups that focuses on Economic Self Determination
• Utilize our ability to attract and maintain jobs
• Continue collaboration conversations between the city and county around
economic development- Collaboration and partnership at every level of scale.
• What can we do to help sustain our existing businesses before they get in too
much economic difficulty.
Strategy 3: Council and staff work together to create a more responsive and
effective workplace environment.
What is currents happening with this strategy?
1. There is significant anxiety and stress associated with the current financial
picture in the city
2. People have already lost jobs and more losses are coming.
3. Everyone has taken on more work with fewer resources. Management has
been proactive in finding ways of becoming more efficient, but the
organization is at the breaking point.
4. The organization is exceeding the carrying capacity of the workload
5. The morale varies depending on the department. Public Safety has a positive
sense of connection among the staff.
What changes are occurring internally and externally that impact this strategy?
• We have lost 12-20% of our General Fund since June 2008. We are using our
reserve.
• There is a greater division between those who feel they will be impacted by
upcoming budget cuts and those whose funding is more protected
• The agency has undergone significant change and-redesign in the last 18
months.
• The recession and resultant budget reductions are and will continue to be
devastating to staff morale.
• We will be making further immediate job cuts followed by budget
discussions with the Council about service cuts in the very near term.
What changes do we need to make to this strategic plan?
• We need to provide better education about negotiations so that we come out
with win-win strategies. This will necessitate greater knowledge about basic
budget facts
• As a Council, we need to have the difficult conversations about carrying
capacity. We need to unload activities and services
We didn't have time to examine the fourth strategy, nor did we have time to identify
mechanisms to track the various planning strategies and tactics over time.
Some Thoughts and Recommendations:
I found the conversation challenging because we were trying to cover so much
ground in so little time. To improve the effectiveness of these conversations I offer
the following suggestions for your consideration:
1. Hold reflection conversation specific to the plan on a quarterly basis. If
possible, don't mix these conversations with other business.
2. Select a few priority actions from each of the brainstorming areas identified
in this session and focus the subsequent reflection conversations on these
future actions and strategies.
3. For each of the identified future strategies, develop a specific metric or
means of tracking to evaluate progress.
4. When these conversations are held on a more regular basis, the conversation
can be much more focused to:
• What has happened relative to our specific action steps?
• What are we learning about this approach? What is working and what
isn't?
• What changes do we need to make to our actions and strategy?
5. Convene a one-hour conversation among the council members to talk about
their Agreements (principles) developed during the April/May 2007 session.
6. Develop a set of specific criteria for evaluating proposed budget changes. I
have a Decision Matrix Process if you would like to see how this might be
done.
7. It seems like one huge theme kept surfacing all through the conversation -
collaboration and partnership. It would seem useful that the council
convened a specific planning conversation in this area.